20 Top Test Tips for Driving Instructors!

test tips for driving instructorsA newly-qualified instructor recently asked me what they need to do on test day, so I decided to put down some helpful test tips for driving instructors so others can benefit from them too. If you’ve been teaching a while and have any other tips to share, please add them in the comments box at the bottom of this post!

Getting ready for driving test day starts well before the day itself. As an instructor, you want to make sure that everything is in place ready for your pupil’s practical test. Here are some tips so that test day goes as smoothly as can be for both of you.

Helpful Test Tips for Driving Instructors

As soon as the test booking has been made…

TOP TIP 1:  If your pupil has booked the test themselves, ask them to print off and bring confirmation of booking (email or letter) to their next lesson. Double-check that the date, time and test centre they have booked are correct.

2-3 weeks before test day…

TOP TIP 2:  Ask the pupil to bring along both parts of their driving licence to a lesson for you to check. This will make sure they know exactly where they are and won’t be rushing around trying to find them on test day! You might even want to ask them where they will put them and make a note of their ‘safe place’. It’s amazing how many say ‘I put them in safe place… I just can’t remember where!’

15582403_sTOP TIP 3:  Check the pupil’s eyesight – it may have deteriorated since the initial check you did with them on their first lesson.  If in doubt, refer them to an optician.

TOP TIP 4:  Run through the safety check questions, making sure they can open and close the bonnet without your assistance.

TOP TIP 5:  Let the pupil know that you can sit in on their test. You can be there to see exactly what happens on their test and give extra feedback at the end as they probably won’t listen to the examiner properly after hearing they’ve passed! Letting them know about this before test day will allow them to decide if they would like you there or not rather than being put on the spot in the test centre on the day. Also let them know that a supervising examiner will need to sit in on tests from time to time. Reassure them that the supervising examiner will be there to assess the examiner conducting the test only, and they won’t actually be ‘tested’ by two examiners! It may be an idea to practice carrying a passenger on a lesson or two so they get used to having an extra person in the car.

The day before test day…

More test tips for driving instructors.

TOP TIP 6:  Advise the pupil to get an early night, have something to eat on the day of the test, and make sure they’re drinking enough (non-alcoholic!) fluids to keep properly hydrated.

TOP TIP 7:  Check your car over. I know most of this goes without saying, but check all the lights are working, check the tyres have sufficient tread depth, are correctly inflated and free from cuts/bulges, check fluid levels, washers and wipers and make sure you have a valid tax disc displayed. Make sure your car is clean and tidy. Finally, make sure the L-plates are on! Obvious I know, but if you take off your roof sign whilst cleaning the car, it’s easy to forget to put it back on, especially if it’s out of sight! Carry a spare set of L-plates in case one goes AWOL and a spare set of bulbs in case you need to make a last-minute bulb change (assuming your car doesn’t need almost complete dismantling to do so, like some do!).

OLYMPUS DIGITAL CAMERAThe big day!

TOP TIP 8:  Make sure your pupil has:

  • Either both parts of their driving licence (check the issue numbers match), or their old-style paper licence and valid passport;
  • Any recent change of address filled in at the bottom of the counterpart;
  • Theory test pass letter;
  • Booking confirmation (again check test centre, date and time);
  • Glasses or contact lenses, if required;
  • Drink/food (bananas are a great natural energy booster). Dehydration leads to poor levels of focus and concentration, so it’s worthwhile you having a fresh bottle of water to hand in case they’ve not had much to drink that day;
  • Anything that may help them keep calm, e.g. music, childhood teddy, herbal calming remedies, bottle of vodka (only joking!)

TOP TIP 9:  Aside from the necessary paperwork, put all valuables, handbags/man bags/rucksacks in the boot out of sight. You don’t want to be doing this at the test centre in full view of any ‘rogues’! It’s a good idea to encourage pupils to leave their valuables in the boot throughout the test rather than leave them on view on the back seat. Thieves are great opportunists and the car will be stationary several times on test.

TOP TIP 10:  Use the pre-test time wisely. This will depend on the needs and desires of your pupil. Some won’t want a full 1 hour lesson before test as they may get tired. Others may like the full hour as a warm-up and to go over any last-minute concerns. Some may benefit from you giving a demo-drive with commentary, others will benefit from a tea or coffee. Make the decision between you as to what will work best for them.

woman-biting-wheel2TOP TIP 11:  If you do opt for a regular pre-test lesson, keep it simple – mistakes may occur due to pre-test nerves and lacking 100% focus on the driving task. This is absolutely normal, so let your pupil know beforehand that it’s normal too.  It can be a good idea to avoid doing any manoeuvres at this point – if one (or more) goes wrong, the pupil may go into meltdown!  Stay close to the test centre area prior to the test, particularly if it’s not your regular test centre and aren’t familiar with the area or there are lots of road works.

TOP TIP 12:  Be positive with your language. Prepare your pupil’s mindset for success rather than failure. Encourage the pupil to be positive, focussing on WHEN they pass rather than IF they pass. Reassure them that if they make a mistake it doesn’t mean they have failed, so they should forget the mistake and carry on so they can minimise any further errors. Let the pupil know that the examiner will write on the test sheet throughout the test – this doesn’t necessarily mean the pupil is making mistakes – the examiner just needs to mark off what has been covered throughout the test to make sure he has assessed everything required.

toiletTOP TIP 13:  If your test centre doesn’t have toilet facilities, ask the pupil in plenty of time if they need a toilet break so you have time to call at a supermarket or fast-food restaurant. Let the pupil know that the test centre doesn’t have toilet facilities so that they realise the importance of letting you know in advance.  Nervousness can cause all sorts of ‘toilet trouble’, so be sensitive to the fact your pupil may need more than one visit!  Another one of the important test tips for driving instructors.

TOP TIP 14:  Arrive at the test centre 5-10 minutes before the test appointment to make sure you can find somewhere to park in plenty of time, allowing time for other learners’ to bay park if your test centre has a car park. Many test centres request that test candidates arrive no earlier than 10 minutes prior to test to avoid congestion in the car park, so do take note of any notices in the waiting room to such effect.

TOP TIP 15:  Check if your pupil wants you present on test, if not, ask if you can be present at the end to listen to the examiner’s debrief.

TOP TIP 16:  In the test centre, make sure your pupil has both parts of their driving licence ready for the examiner to inspect (remove it from any plastic wallet or envelope).

TOP TIP 17:  If you are sitting in on test, sit behind the driver or behind the examiner – whichever you prefer (each have their benefits). You must make no attempt to communicate or signal to your pupil and keep movements to a minimum. If the examiner suspects you are trying to help the pupil, the test will be terminated. So no coughing every time a mirror check is needed!

TOP TIP 18:  If you have not sat in on the test, be nearby when your pupil returns. Make sure you’re in view of the examiner. Wait until the examiner signals to you to come over to listen to the debrief – due to data protection laws, they need to first check with your pupil that they would like you present for the debrief.

beccaTOP TIP 19:  The majority of the time, an instructor will drive their pupil home after the test to allow them time to relax after passing (or sob after being unsuccessful). This can also be a time for them to phone friends and relatives to let them know of the result. Bear in mind that it’s a good idea for you to remove your roof sign and/or L-plates if your pupil will be on the phone – it’s amazing how many members of the public will incorrectly assume that “the instructor in that car gives lessons whilst on the phone”.

TOP TIP 20:  Some instructors allow their pupil to drive home after test – this is a great opportunity for newly-qualified drivers to experience driving with extreme emotion, whether that be elation, giddiness, happiness, frustration, anger or sadness. In a safe environment, you can help the pupil become aware of how their emotions affect their driving, what the consequences might be and discuss what they can do to keep safe on the roads when feeling emotional. It might just help them make the right decision about getting behind the wheel when emotionally-charged at some point in the future when you’re not there with them. There should be no insurance issues if the drive home after test is used for driver development – many driving school insurance policies will prohibit under 25’s from driving for social, domestic or pleasure purposes, so make sure the time is used for the correct purpose.

Our test day faux pas!

Read this and use the test tips for driving instructors to avoid costly problems like these below on testing day.

Turning up a day late for a test after trusting the date and time my pupil had told me.  Lesson learned: always ask to see their written confirmation!

Unbeknown to me and my PDI, whilst checking her driving licence on the walk over to my car, the card part fell out of the plastic wallet and it was left in the car park.  Lesson learned: always ask them to show you their licence and let them keep hold of it. An expensive £111 lesson for me!

Finding out that a brake light on the PDI’s car is not working 10 minutes before a Part 2 test.  Lesson learned: Regardless of how new or old a car is, or who owns it, ALWAYS carry out a thorough vehicle check. Also know where the nearest garage is!

Driving off from the car wash without my L-plates!  Lesson learned: always carry a spare pair!

Booking a test at a test centre I have never used before and then wandering too far away from the test centre and getting lost!  Lesson learned: stay close to the test centre area and/or have the address already programmed into the sat nav.

down arrowCONFESSIONS OF A DRIVING INSTRUCTOR! What driving test day blunders have you made or witnessed? Please share so others can learn from them (and perhaps have a chuckle at the same time!)

Finally, if you liked this article and know someone else that could benefit from it, please hit one of the social media sharing buttons!

 

What makes SUCCESS?

road to success - shutterstock_37712386Things have changed a lot in the 16 years I’ve been part of the driving instruction industry, and the way in which I have run my driving school has had to change keep up.  One thing that hasn’t changed though is my definition of success.

From starting as an independent driving instructor as soon as I qualified, to starting a multi-car school 4 years later, I’ve learnt to adapt along the way.  So what are those changes I’ve had to make?  I’d like to share them with you, as I’m hoping you may find some of the following information useful.

The Road to Success

Back in 1997, I set up as “Claire Moores’ School of Motoring”.  Right from the start I was incredibly busy.  I think I had the low number of ADIs and the large number of 17 year olds partially to thank.  Other things that I think contributed were:

  • Being female – there were less female driving instructors to choose from.
  • Using my name – gives a more personal touch and learners looking for a female instructor knew from looking at my car (and looking at me hopefully!) that I was a female driving instructor.
  • Doing a good job – Recommendations contributed to probably 99% of my work.
  • My desire to better myself – Launching myself headlong into a journey of CPD, this made me a better ADI and my confidence grew with everything I learnt.

claire-car4 years later in 2001, I set up a driving school with a business partner, Glyn.  We looked to build a multi-car school.  This went from strength to strength, with 26 instructors at the height.  So what did we do to ensure that outcome?

  • I was responsible for training most of the instructors we had working at the school
  • We had a great team of instructors
  • I used to nag our instructors to do CPD, and not always with a positive outcome!
  • We spent heavily on advertising – a whopping £9000 a year on our Yellow Pages advert alone!
  • My business partner and I were excellent at converting calls into customers
  • We later had to go online and our first website was launched in 2005
  • Shopping centre promotions proved a big hit

Things were going good until the recession hit in 2008/2009.  Business got harder and supporting the amount of instructors we had was going to get tough.  We had to adapt.

female driving instructors in uk - claire-glynChanges we made:

  • Now all the cars were to be sign written and about 6 instructors didn’t want their cars done (they were their own cars), so we had to part ways
  • Prices were reduced from an earlier price rise a year or two before
  • We introduced a first lesson half price offer
  • A second and better website was launched
  • Directory advertising continued
  • We had stands at trade shows
  • We encouraged the instructors to promote themselves and get more recommendations and introduced a franchise review where the franchise was reduced the less work they took directly from us.

At the lowest point during the recession, we had 13 instructors and from that point onwards it was about growing organically.  We built up again steadily and today we have 20 instructors.  So what has worked and what hasn’t?  We have always monitored where new learners found out about us and this helps target the right kind of marketing.  Here are our findings:

thumbs-downWhat doesn’t work well?

  • Newspaper advertising:  I did this once when I was independent and got one new learner – I didn’t bother with it again after that!  As a multi-car school, we tried it several times without much success.  My guess is that not many 17 year olds read the newspaper!  Is it where parents may look?  Possibly in days gone by, but probably not now in this age of technology.
  • Directory advertising:  This worked well for a number of years pre-internet.  Almost everyone used the books to find what they needed.  Again, in this age of technology, the books have become a poor investment for new customer leads.  We haven’t used them for about 4 years.
  • Leaflet drops:  These are notorious for their low conversion rate.  Does anyone who lives at that house want to learn to drive?  And if so, will they see your leaflet before it goes in the bin?  Is it likely to be filed ready for when someone in that house is ready to learn to drive? The probable place it will be filed is in the recycling bin!

thumbs-middleWhat can work:

  • Directory web sites:  In my opinion, not a good way to invest.  Most people searching for a driving school want to see a driving school website in as little clicks as possible, and going through a directory only lengthens the process.  However, sites that allow reviews can work well and, if linked to your website, can boost your search rankings.
  • Trade shows: If targeted properly these can get leads, especially if you are willing to give away lessons as a prize draw; it’s a great way of getting email addresses from potential future customers.
  • ‘Staff discounts’ for people working at a particular place.  For example, offering discounts for anyone working at your local McDonalds (most people working there will be in your target age range).
  • Printed butty bags:  At carefully located butty shops near colleges, your name will be seen literally every college day by all the students buying their lunch (or dinner depending on where you’re from!).
  • Shopping centre promotions: Our local shopping centre was within walking distance of the two main colleges in Oldham and our stand always used to be outside Greggs, which was very handy when the students were queuing to get their lunch!

thumbs-upWhat does work (for us anyway!):

  • Recommendations!  This continues to be one of our main sources of work.  An excellent reputation virtually guarantees referral after referral.
  • Sign-written cars:  Especially if Mum or Dad are responsible for finding a driving instructor for their son or daughter, it can create a more ‘professional’ image.  I would guess that the majority of Mums and Dads booking with BSM and AA do so because they ‘appear’ to be the more professional and more established driving schools.  It also makes cars stand out and people notice them more.  I’ve lost count of how many times people say to me ‘I see your cars EVERYWHERE!’
  • A top ranking website:  This is a MUST for us.  A website will only work if it features highly on search engines when potential customers look for ‘driving lessons Oldham’ and such like.  I think it’s also important to have good content and make it customer focused rather than instructor led (where have we heard that before?!).
  • Facebook and other social media – Love it or loathe it, it’s where our potential 17 year old customers interact.  I’m still learning how to use it (and always will be!), but using Facebook has been the one big most recent change that has found its way into our marketing strategies.
  • Under 17 Driver Training – We have run our ‘Head Start Programme’ for 15 and 16 year olds since 2003. It really helps younger drivers get to grips with the basics of car control in a safe, off-road environment before they start driving on the road at 17. When they do turn 17, the majority of them book their driving lessons with us.

None of these strategies would work for long though without an excellent team of instructors to back us up.  Who you choose to represent your driving school is one of the most important business decisions you can make.  Anyone who doesn’t measure up has to go; you can’t afford for the reputation of your instructors to be tarnished by one that isn’t doing anything less than a great job!

I know there are many other things that you can do to market a driving school, either as a sole trader or a multi-car school, but really think about where to spend your time and money.  Find a few things that make a big difference and work on them rather than doing lots of little things that make a small difference.

In future posts we will look at what works well in more detail.

So what’s my interpretation of ‘success’ in business?  If you’re still interested and you’ve read this all the way to the end……

‘Success is finding something you love to do, doing it well and always striving to do it better.  Success for me isn’t about financial reward, it’s about achieving excellence and being the best!’

ACTION STEP:  Write down YOUR definition of ‘success’ in business.  List the strategies that are working for you at bringing in new business.  What strategies aren’t working so well?  What new strategies will you start to implement?  When will you start?

down arrowWe’d love to hear your stories of what strategies are working well for you and your driving school, so please add your comments below.  And remember, if you liked this article and know someone else that could benefit from it, please hit one of the social sharing buttons below!

7 Top Facebook Tips for ADIs – Save Your Reputation… Save Your Business!

Facebook Tips for ADIs - Facebook FailSocial Media is big business.  Not only for the companies themselves, but also for its millions of users who are using it to promote their businesses.  So don’t let it affect your reputation!  Take advantage of these top Facebook Tips for ADIs.

Facebook Tips for ADIs – Social Media Experience

Having in excess of 1,000 ADI Facebook friends, I am in a privileged position to share thoughts, information and ideas with others in an instant, learn new things, gauge opinion by asking a question, or even advertise to my target audience if I need to.  But it would be very easy to alienate myself from my colleagues and potential customers if I wasn’t careful about how I use this fantastic (and free!) network.

Now I’m certainly no expert, but over the years I have noticed a fair few ADIs who are far less careful, and I have seen reputations tarnish within seconds of posting an inappropriate comment or picture.  This article is by no means intended as an attack on these individuals – in fact, quite the opposite!  I write it in the hope that ADIs new to Facebook can learn from the mistakes of others (including myself – I’m no saint!), and avoid pressing the ‘self-destruct’ button when it comes to joining the wonderful Social Media revolution.

Protect your Business Reputation using Top 7 Facebook Tips for ADIs

[Read more…]

Bay Parking Manoeuvre – Room for Error?

Bay Parking Manoeuvre - Girl reversing carThe Bay Parking Manoeuvre (bay park exercise) can be one of the most frustrating to teach and to learn.  Getting the car in between the two white lines first time isn’t always easy, especially from a 90 degree angle to the bay, and when there are no other parked cars in the adjacent bays to help guide you.

But does it have to be done this way?  Not at all!

Two common myths about the bay parking manoeuvre among learner drivers (and even some instructors) seem to be that on driving test day:

1.       You have to park from a 90 degree angle, and
2.       You will fail your driving test if you don’t get the car into the bay in one movement.

Bay Parking Manoeuvre Techniques

A recent trainee driving instructor I was training believed the above to be true because she was told this by her previous ADI trainer.  Many other instructors will have been told the same by their trainers.  Inevitably, this gets passed on to the learner driver.  They too believe they have to carry out the bay park from a 90 degree angle and complete it first time.

The ‘90 degree’ method

Reproduced with permission of DriverActive

The ‘90 degree’ method is often the preferred option by instructors for the following reasons:

  • It can be easier to develop a ‘method’
  • It helps them relate to the reverse around a corner exercise
  • It can encourage the learners to not rely on their mirrors as much.

It can be easier to use reference points from a right angle to the bay, but this relies on the driver starting the manoeuvre from the same distance from the bays, and the width of the bays being the same in each car park.  If these conditions are met, this method regularly results in success.

[Read more…]

‘The Split Second’ – Can You Help Make a Difference?

Chris DaleWouldn’t it be great if we could help reduce or even eliminate the crash rates for young drivers?

Road crashes are the biggest killer of young people.  In 2009, 11 young people were killedand 125 more were seriously injured every week in Great Britain.

Chris Dale was one of those killed.  He was hit as he crossed a road in Oldham by a young speeding driver, showing off to his 2 female passengers.  Read a news article about the incident here.

Becca, Chantel & Charlotte

Charlotte Kilroy & Chantel Birtwistle of Oldham Youth Council decided something needed to be done.  They, along with Chris’ sister, Becca Dale created ‘Every Life Matters – The Chris Dale Campaign’ (ELM).

They have campaigned tirelessly with fantastic results.  After 8 deaths on the same stretch of road, ELM succeeded in their campaign for not one but two speed cameras to be erected close to where Chris and others were killed.

[Read more…]

The True Benefits of Driver Coaching

Driver Coaching - Driving Instructor CoachingDriver ‘Coaching’ is seen as a dirty word by some driving instructors, not surprising with some of the industry media attention it’s attracted.  But can all instructors embrace the benefits of coaching?  Do you think you use coaching already?  Read on and decide for yourself!

Effective Driver Coaching

To illustrate effective coaching in action, let’s take one example of a risk increasing factor – passengers.  Any distraction can increase the risk of a driver crashing, we all know that.  But the distraction of carrying passengers and the effects of peer pressure are quite often a contributory factor as to why young drivers crash, especially young male drivers.  How do you address this issue with your learners?

As driving instructors, we’re in a unique position to deal with this issue before it results in your learner becoming just another statistic once they pass their test.  You may deal with this issue with your learners already, e.g. you may advise them not to be distracted by passengers, to ask the passengers to be quiet, or perhaps even to avoid carrying passengers, where possible.  And young people have this uncanny ability to let things go in one ear… and out of the other.  In actual fact, some have the determination to do exactly the opposite of what they are told (‘advised’).  I know I did at that age!  Not surprising then that this approach to dealing with crash causation factors, although meant with good intention, will not have a great deal of effect.

Driver Coaching enables the coachee to experience and to learn, to make errors and to find solutions.

[Read more…]

Effective Fault Analysis ADI Part 3

ADI Part 3 - Core Competencies“Hi Ged & Claire.  I failed my ADI Part 3 test last week and the examiner told me that although I spotted all his faults and tried to fix them pretty well, my fault analysis needed work.  But I’m not sure where I went wrong, because I did what my trainer had told me.  For every fault, I asked him why he did it, but he just said, “I dunno” or “not sure”, and at one point he acted really defensive.  Is my trainer right, or was my examiner just having a bad day?”  Jim (PDI)

Fault Analysis ADI Part 3

Thanks for your question, Jim.  Fault analysis, the second of the three main core competencies on the ADI Part 3 test and ADI Check Test, is often an area of weakness for PDIs and ADIs, so hopefully I can help clear things up for you!

To explain the basic principles of the core competencies in simple terms, imagine you have terrible stomach pain and decide to pay a visit to your local GP.  After entering his room and briefly explaining your symptoms to the doctor (IDENTIFYING the problem), what would his next step be?  Is he likely to ask:

a)    “Why do you have stomach pain?” or
b)    “When did the pain start?  Where is the pain, specifically?  Are there any circumstances in which it is better/worse?”

[Read more…]

To Signal or Not to Signal… That is the Question! When to use Car Indicator Signals

car indicator signals - Signal or not?“Hello Ged, I’m looking to get your opinion on the “use of car indicator signals”.  A discussion has started up in our local association with regards to following traffic and giving signals.

Some say that once you have stopped and taken up position in a meeting situation, you should put on your signal to show your attention to all parties. Others say that you should solely use your vehicle position to show your intention and no signal is required.

Basically, would you give a signal every time you are stopped from making progress?

Another question on signals also came up today – some instructors are saying that when changing back to lane 2 or lane 1 on dual carriageways or motorways that we should always give a signal.  Would you say that it’s necessary?

I would be interested to find out your opinion on these points and pass them on to the association.”

When to use Car Indicator Signals

This is a regular topic of discussion with many PDIs that are working towards their Part 2, and I also often come across it when assessing ADIs in preparation for their Check Test.  In a nutshell, many PDIs and ADIs are guilty of trying to create a ‘one rule fits all’ approach.  In the modern world, this just isn’t workable – there are far too many factors to take into account, and besides, a good driver should be able to decide if and when a signal is appropriate, or when one could lead to confusion or even danger.

[Read more…]

Dealing With ‘Difficult’ Learner Drivers

difficult learner drivers - road-rage-learner“Hey Ged.. I got a really difficult pupil later. Good control of the car but in a ‘boy racer’ way. Very impatient, slightly aggressive to other road users, especially cyclists. He does know all the dangers/hazards but has the ‘it’s their own fault’ attitude. Any advice for dealing with difficult learner drivers?”

Great question! Firstly, the problems of attitude, peer pressure, etc, cannot be dealt with on a superficial level, which ‘traditional’ driving instruction deals with. Rather than concentrate on the dangers/hazards OUTSIDE the car, this guy needs to take a closer examination of the dangers/hazards WITHIN the car, or more specifically… the person sat in the driving seat. For this reason, I would definitely deal with this issue using a coaching approach.

Learner Drivers 10-Minute Extended Lesson Technique

I would first start off by suggesting that this be carried out at the start of the lesson. It may take 10 minutes or so, so if you are conscious of the time taken to do this, ask if it’s ok for the lesson to run over by 10 minutes. Then say something along the lines of, “OK, so what I’d like to do this afternoon is to explore what your thoughts are on driving. So I just want to ask you a few questions to find out your opinions; some of these may be a little challenging, but I’d like you to answer as honestly as you can – that way you’ll get the full benefit. Is that OK with you?”

[Read more…]